Whole Brands are more than marketing—they are personalities, amplified to permeate every layer of your organization and to make a home in the hearts of your audience.
We’ve heard it said Whole Brands aren’t made. That they happen organically. A team that just knows, unspoken, what the goal is and how to get there. A leader that creates culture through sheer charisma.
We think it’s more likely that these great teams or charismatic leaders sat down at some point and said, “This is going great. Let’s build a brand to capture this greatness and make sure it survives as we grow.”
Capturing that culture and charisma and amplifying it into something larger, something lasting, requires a system. And the better the system the more invisible it becomes.
At Rupert we create Whole Brands by creating systems. These are organizing frameworks that are easy to adhere to because they fit seamlessly within an organization’s culture, workflow and products. Customers understand them intuitively because they feel as natural as a well-placed light switch or coat hook.
Whole Brands get noticed without seeming to try. They catch your eye on the shelf or in an ad or even a tweet, intriguing or inspiring, drawing you closer because you want to know more – not because it shouts the loudest, but because it feels the best. Because it feels right to you.
Creating a Whole Brand has to start with understanding. Understanding the audience, the product, the business, the process. The people. It simply can’t be done without putting yourself in someone else’s shoes and seeing the world from their perspective.
Rupert approaches every project as an opportunity to learn more about human nature. We look to understand the contours of our audience and the natural qualities of our clients’ product, service and culture. How can we emphasize these and draw them forward, positioned in the most advantageous yet truthful way?
Starting can be the most daunting part, so we’ll make it easy: give us a call. We can talk through your situation and start sharing possible paths forward.