Ever wonder what Rupert thinks? Well, you could ask us. Or you could take a look at some of the ideas and articles we’ve posted below. Both are equally valid approaches.
“Do you know what your problem is?” I was at lunch with my former business partner, Johan. “You’re a marketer who doesn’t believe in marketing.”
So here’s the thing: There are only a handful of truly unanswerable questions out there. Like, “What’s the meaning of life?” or “What’s at the end of the Universe?” For the rest of life’s questions, finding the answer is usually as simple as asking somebody.
We were sitting around a conference table in Bellevue, a few weeks ago, presenting our research results and proposed brand strategy for an enterprise software company.